What is being communicated and how?
Counterfeit cigarettes, by informing and advertising.
How well does this answer the brief?
Very well. Simple and informative
Who is the audience and how well does the resolution communicate its message/content to them?
Students, very relevant. I smoke and I am a skint student. Would think twice now about buying these types of cigarettes.
What are the strengths of the resolution?
•Interactive
•Symbolises fag packet
•You make the connection between visuals and cigerette packaging
•Good amount of information
•Raises awareness.
How could it be improved?
Make the imagery more relevant to cigarettes.
General Comments
I didnt know how dangerous those fags are and this raises the point well. Good project.
What is being communicated and how?
Counterfeit cigarettes and how to avoid them.
How well does this answer the brief?
Very well, subtle and well planned
Who is the audience and how well does the resolution communicate its message/content to them?
Bars, Uni's, Colleges, Halls of residence.
What are the strengths of the resolution?
•The idea of using the front of the booklet as a cigarette packet.
•Illustrations representing harmful chemicals/substances in the counterfeits.
•Communicates the message clearly
•Interesting use of stock and blue spot colour.
How could it be improved?
Bolder titles? - slightly bigger?
Consider using shiny stock to relate more to cigarette packets, stock works really well though.
General Comments
Looks professional and well finished
Type fits in nicely
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