16.10.10


Problem analysis, Rationale...

-BRIEF: [What is the problem you intend to solve?]
To produce a typeface that visually represents my partner.

-WHO NEEDS TO KNOW?
Primarily my partner. Also peers and Tutors.

-WHAT DO THEY NEED TO KNOW?
Aspects of my partners personality, characteristics portrayed through the use of type.

-WHY DO THEY NEED TO KNOW?


-WHAT WILL THEY RESPOND TO?
They will respond to a final poster produced in the effort to represent themselves.

-WHAT RESEARCH IS REQUIRED?
Primary - Talking to my partner, gaining an insight into personal traits, interests and characteristics.

Secondary - Type research, experimenting with line, texture, boldness etc.

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