Consider monthly, annually, weekly? - One day easily comes and goes, a recurring event could get people more interested, allowing for a larger audience, more likely to respond positively.
Wednesday/Tuesday - Tuesday kind of has a better ring about it opposed to the Wednesday, could make it a more regular thing. Thinking about making people remember, stronger communication...
Think about font, legibility, UPPER/lower case.
Digitised date? - Makes it harder to remember/relate to. Think about
Hyphenate do-day?
Hot-dog book? more detailed in the initial pages to explain to the user, poster on the back, keep people interested, put on fridge etc with more suggestions...
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